It鈥檚 an exciting time for Black Press Media, launching into 2020 with the largest audience in its history.
And none of it would be possible without our readers and viewers in communities throughout the province.
鈥淏lack Press Media has a long history of supporting individuals, organizations and businesses across B.C. who are working really, really hard to improve the quality of life for so many British Columbians,鈥� says Randy Blair, Black Press Media鈥檚 Chief Operating Officer.
鈥淲e consider it an honour, a privilege and our responsibility to tell the stories of those who are making their communities 鈥� our communities 鈥� stronger.鈥�
How has the B.C.-based media company reached its audience milestone?
鈥淏lack Press Media is really undergoing a transformation,鈥� Blair explains.
鈥淲e鈥檙e really focused on engaging our audience across social and digital channels in addition to print,鈥� he says, pointing to Black Press Media鈥檚 audience of four million unique website visitors each month and more than one million followers across its social media channels. And that鈥檚 in addition to its large, loyal print audience of millions of readers per week.
Driving that growth is a commitment to delivering the content its readers and viewers are looking for, from breaking news to in-depth features, created by Black Press Media鈥檚 185 journalists on the ground in communities across the province 鈥� the largest of any news-gathering organization in BC.
As Black Press Media has evolved, so has the skill set of this team of award-winning journalists, whose broadcast expertise and social media skills complement their ability to tell compelling, informative stories.
鈥淭oday we have on our team videographers, video editors, script writers, and social media and SEO experts 鈥� these are the competencies we need to be successfully engage audiences across our digital and social platforms.鈥�
So, what鈥檚 next for Black Press Media?
鈥淚t鈥檚 exciting that we have so many more opportunities to reach people than we had even five years ago,鈥� Blair says.
Blair is also excited for Black Press Media鈥檚 continued emphasis on giving back, at both a local and a provincial level. As the 鈥淗eart and Soul of the Community,鈥� initiatives like are instrumental in bolstering those values.
鈥淚t鈥檚 a way for us to give back to the communities that have supported us for so long, and do everything we can to make them a better place to work and live.鈥�
