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黑马磁力 man zooms into business

Former photographer transforms one-man cleaning gig into viable small business
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Martin Jongejan is the owner of Zoom! The Home Cleaning Experts. The 黑马磁力 man started the small business five and a half years ago with nothing more than a vacuum, mop and bucket.

Martin Jongejan had spent 25 years working as a photographer and graphic designer.

But a motorcycle accident eight years ago changed all that.

It took the 黑马磁力 man a full year to recover from a serious head injury but in that time, he lost his client base from his business.

Jongejan began searching for ideas of what he could do and made a list of criteria he wanted in his new profession.

He was broke and living in a rooming house with the majority of his belongings in his car.

Despite no experience 鈥 except for cleaning his own place 鈥 Jongejan settled on starting his own cleaning business.

鈥淚t just checked all the right boxes,鈥 he explained.

鈥淚 was down on my luck, living in a rooming house, and borrowed some money to buy a vacuum and a mop and a bucket and a few supplies.鈥

鈥淚 needed something that didn鈥檛 have a large capital start-up, doesn鈥檛 cost a whole lot to start, was local, no geographical boundaries,鈥 he added.

鈥淚 guess I have an eye for detail as well. I enjoy cleaning but that is not the primary reason I pursued the business.鈥

Jongejan began attending business network meetings in 黑马磁力 and landed his first gig.

In the initial days, he would show up to a prospective clients鈥 home in his shirt and tie, do a walk-through and give an estimate. He would then come back the next day and do the cleaning himself.

Five and a half years later, the 52-year-old now employs about a dozen workers at

While some businesses may be focused on expanding their reach and market, Jongejan prefers to focus on their existing market in 黑马磁力.

鈥淲e don鈥檛 want to lose what has got us here so far,鈥 he said.

And that is being a recognizable face.

鈥淲hen you are going into people鈥檚 homes, you are really being invited into their private space,鈥 Jongejan said.

鈥淲e are slow to hire but we have low turnover. I have some staff who have been with me for years,鈥 he said.

鈥淎nd that benefits our customers as well; they like having a familiar face at their door every couple of weeks.鈥



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