黑马磁力

by Ronda Payne/Special to 黑马磁力

During the pandemic, it was often hard to recognize any benefit to being shut-in, contactless, and kept away from things people enjoy 鈥� like events at Thunderbird Show Park (tbird).

But as the cliche goes, every organization had to pivot and find new ways of doing things.

Making forced changes to allow for contactless experiences has actually been a blessing to tbird, as well as to the participants of upcoming shows like the Longines FEI Jumping Nations Cup, according to Chris Pack, the show park鈥檚 president and operations director.

These behind-the-scenes elements may not be seen by spectators, but they definitely make for a better show experience all around, he said.

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The new online sign-up and sign-in process means the team at tbird don鈥檛 have to process a single paper application for the events in May and June.

It was all done online, and Pack said the upcoming show sold all the available competitor spaces in a mere 43 minutes back in February.

鈥淲e鈥檙e just so grateful that everyone wants to come back,鈥� Pack said.

鈥淲e鈥檙e ready to show them the tbird hospitality.鈥�

That hospitality is something like what one would expect at Disneyland, he suggested. When there鈥檚 a problem the team will do their best to make it right.

The new tech will help eliminate common problems, while also limiting personal interactions 鈥� though, as an outdoor venue, there are no restrictions on site.

鈥淚t starts before they get here,鈥� he said of the competitors鈥� arrival process.

鈥淭hey do an e-check in to start, then show the QR code when they check-in at the gates.鈥�

Stalls and classes were ordered online after registrations were approved and processed. Now all that鈥檚 left is for competitors to order supplies upon their arrival.

鈥淥nce they get to their stall, they order their supplies digitally,鈥� he explained. 鈥淚t鈥檚 slick.鈥�

Not only is the order process digital, but once supplies are dropped off, a photo is sent to the competitor to show where it was delivered. Much like the Amazon delivery experience.

鈥淲ith 1,250 stalls, the guys might be saying 鈥榶eah, I delivered a pallet,鈥� but there鈥檚 300 pallets around here, so which one is it?鈥� he said.

鈥淭he photo shows them.鈥�

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Now, the only time competitors need to come to the main office is if there is an issue. Everything else can be done through the power of a device and wifi.

There鈥檚 also another great win for competitors with this advance in technology.

Video of time in the ring is available within seconds of a round鈥檚 completion.

鈥淓very round that鈥檚 done in every ring is videoed,鈥� said Pack.

鈥淚t鈥檚 ready in 30 seconds, or less, for the competitor. They can watch it and buy it.鈥�

It鈥檚 a joy to be able to see live, in-person events at tbird again, but 鈥� he said 鈥� one can鈥檛 deny that the technological enhancements forced by the pandemic have made things even better.

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