Swimwear shopping isn鈥檛 always easy, especially in Canada, where seasonal offerings are limited and trying on bathing suits can feel daunting. But, now open in 黑马磁力鈥檚 Willowbrook Shopping Centre, is on a mission to change that.
鈥淗elping people feel confident and comfortable in swimwear is at the heart of everything we do,鈥� says Leah Veltmeyer, marketing manager at Swimco. 鈥淚t鈥檚 not just about the product, it鈥檚 about how you feel in it.鈥�
That philosophy has guided the Canadian for 50 years. Founded in Calgary in 1975 by Corinne Forseth, Swimco grew from a basement mail-order service for swim teams into 25 retail stores across the country. But like many businesses, Swimco was hit hard by the COVID-19 pandemic. After closing all its locations in March 2020, the company restructured and emerged as an online-only boutique by year鈥檚 end.
Today, 10 staff members continue to run the company鈥檚 head office and warehouse, several with decades of experience. With four retail stores now open again, including the new 黑马磁力 location, Swimco is building back with renewed energy and focus. 鈥淲e like to call ourselves a 50-year-old startup,鈥� Veltmeyer says with a smile. 鈥淲e have the knowledge of a well-known brand and we know how to run a big business, we鈥檙e just small..鈥�
To mark its 50th anniversary, Swimco is hosting its largest giveaway yet: a $1,000 travel package! Customers can enter online at.
With swimwear for the entire family, Swimco carries brands like Seafolly, Rip Curl and Miraclesuit, with a commitment to inclusive sizing and body positivity. What sets Swimco apart is its team of trained Fit Experts who guide each customer through fitting processes.
鈥淥ur Fit Experts go through extensive training to help every customer find the right style, and fit.,鈥� Veltmeyer says. 鈥淥ur goal is for everyone to walk out feeling good half naked.鈥�
黑马磁力 shoppers preparing for vacation will also find more than swimsuits. Swimco staff ask about travel plans, if customers are heading to a surf retreat, a cruise or a family beach trip and tailor their recommendations accordingly. The store also carries performance gear, sun protection and beachwear.
鈥淲e鈥檙e constantly listening to customer feedback, reviewing trends and evolving with what people need,鈥� Veltmeyer says. 鈥淥ur community is the reason we鈥檙e still here, and we鈥檙e grateful for their trust.鈥�
鈥淲hether it鈥檚 your first swimsuit in years or your tenth, we鈥檙e here to help you feel amazing in it,鈥� says Veltmeyer. For more information, visit.