A property development company is hoping to take a different approach when it comes to marketing their new Murrayville property.
鈥淚 have been a developer for more than 30 years and I keep seeing the same old marketing approach,鈥� said Mark Chandler, the president and CEO of Newmark Group.
鈥淚 wanted to see something different, something new, something that would authentically speak to potential buyers of Murrayville House about what home and community means.鈥�
Murrayville House is a 92-unit property which is being marketed under the 鈥楶icture Yourself Here鈥� campaign. The campaign blends experiential branding, social media and brand journalism.
Working with Transform, a strategic and innovative branding and marketing firm, and AHA Creative Strategies, a public relations, social media and brand journalism agency, Chandler explained that creating a strong brand for Murrayville House and communicating that effectively is key.
He also said that he has decided to take a more brand experience, community engagement and editorial approach with this property 鈥� and a Murrayville House blog has been developed that houses both written and video posts, as well as images.
Working with Newmark Group on the project is Transform, AHA Creative Strategies and Murrayville House TV.
Transform developed the marketing campaign, AHA Creative Strategies manages the public relations, social media and brand journalism, and Murrayville House TV produces the content.
鈥淭his branded content provides entertaining and interesting information on Murrayville and its coffee houses, restaurants, shops, stores and people,鈥� Chandler said/
鈥淲e鈥檙e going to run a really fun contest that will ask people to tell us on Facebook and Twitter what home and community means to them 鈥� and send us photos of what they love about Murrayville.鈥�
And Chandler decided to launch the campaign by asking Township Mayor Froese to take a selfie with him at the new sales centre.
鈥淲e thought it was a fun touch since selfies are so popular. And we want the right people 鈥� the people who will call Murrayville House their home 鈥� to picture themselves here,鈥� Chandler said.
